Bay FC
Brand Identity
For the NWSL’s 14th team we were tasked with naming and creating a full brand identity that unites the bay area.
With the iconic “B” mark that fuses bridge iconography with classic gothic typography. The logo we created represents the Bay Area’s unique culture and style, drawing inspiration from the iconic Golden Gate Bridge and the Bay’s impressive street art scene. The bottom and top serifs also nod to the fog that blankets much of the region.
Bay FC
In the team logo, the bold “B” is further brought to life with a refreshing palette of team colors—dark navy blue, warm poppy red, and fog gray—a striking combination that stands out and is inspired by the natural beauty of the Bay Area. The name and branding offer a strong and classic style representing the community it strives to unify.
Street art and street style are central to the soul of the Bay Area and were a big inspiration for this brand, we designed a logo that people from all over the Bay, and far beyond, would be proud to wear and represent Bay FC.
