One Medical
Glad you asked
As a brand, One Medical has always defied healthcare conventions and their up close and personal patient photography captured that ethos.
Our solve was to punch into the photography and let it drive the idea behind the campaign - putting bold, personal, intimate questions on display to encourage people to open up to One Medical doctors.
Campaign Identity
We created a modular system that could flex amongst the multitude of formats in the extensive out of home buy.
