Citibike
Brand Identity
The challenge was to create a brand that would make the people of the city of new york happy and the executives at citi bank at the same time. By playing off the citi bank 'blue wave' and the grid of the city, the pixel pattern was created. So far this bike sharing program has been embraced by the community and has been the most successful bike share program launched by Alta to date.
Awards
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Integrated Digital & Physical Products 2014
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Integrated Branding Campaign 2014
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Non-Traditional Campaign 2014
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Integrated Campaign 2014
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