Bike-16-9.jpg

Lunchables

Custom QR Codes
& YouPrints

Lunchabuild This! We helped Lunchables reimagine how they sell their product with Order by Build, letting kids order anything from buses to bulldozers to dinosaurs—and then build them for their next snack. 

We created 25+ custom QR codes for each 'YouPrint' kids can access by scanning. For each build the blueprint aka 'YouPrint' gives kids a detailed visual explanation on how to create each build.

Illustration Style
& Texture

Our illustration style for Lunchables is whimsical and fun. We've added texture based on the food in the Lunchables to help connect and ground the builds within their environments.

Out of Home
& Social Placements

Awards

  • Lunchables - Lunchabuild This

    Experience - Creative Commerce - A01. Food & Drink - GOLD

  • Lunchables - Lunchabuild This

    Creative Effectiveness - CE_01: Creative Effectiveness - Consumer / Brand - MERIT

    Integrated- IG_02: Brand Transformation / Repositioning - SHORTLIST

    Ip & Product Design - IP_02: Physical Product - In-Market - SHORTLIST

  • Lunchables - Lunchabuild This

    Food - FINALIST

    Media Idea - GOLD

  • Lunchables - Lunchabuild This    

    OOH & AMBIENT MEDIA - Ambient- Installations | 016B Multiple Installations - SILVER

    ELEMENTS OF ADV - Visual - Art Direction | 053B Art Direction – Campaign – SILVER

  • Lunchables -Lunchabuild This

    Outdoor Media - FINALIST

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