The challenge was to create a design that would make the people of the city of new york happy and the executives at citi bank at the same time. By playing off the citi bank 'blue wave' and the grid of the city, the pixel pattern was created. So far this bike sharing program has been embraced by the community and has been the most successful bike share program launched by Alta to date.
Creative Director - Roman Luba
ACD - Phil Arias
Lead Designer - Tana Cieciora
Featured in Graphis Design Annual 2014
One Show Gold Pencil / Integrated Digital & Physical Products 2014
One Show Bronze Pencil / Integrated Branding Campaign 2014
Addy Awards Gold / Non-Traditional Campaign 2014
Addy Awards Silver / Integrated Campaign 2014
Mashies / Best New Brand 2014
Mashies / Best Branded App 2014