Napa is an auto parts retailer that has over 6,000 stores nationwide. Our challenge was to find a way to highlight Napa’s range of parts in a unique way. We designed the Part-a-Day calendar to be reminiscent of a era when mechanics were local and filling stations were on every other corner. Each day features a different Napa part and the holidays are marked with special treatments. The calendars were distributed to all Napa retailers throughout the United States.
Creative Director - Roman Luba
Lead Designer - Tana Cieciora
Designer - Jinhee Kwon
Featured in Communication Arts Design Annual 2014
Featured in FPO awards annual 2014
NY Addy Silver Winner