The xFi Gateway is one of the most powerful WiFi routers available. But unless you know that, it just looks like a nicely designed black box.
We wanted to create a campaign that would make the product iconic while explaining how it can enhance all of your favorite online activities.
Creative Directors - Tristan Graham & Felipe Lima
Lead Designer - Tana Cieciora
Designer - Maria Vaquero
Production Company - Man vs. Machine